Why You Should Claim Your Personal Domain Name

Ben McGary
4 min readMay 15, 2021

What is a personal domain name?

Many people have trouble deciding what to do with their personal domain name or why they should claim it.

The first thing you should know is that your domain name will be the URL of your website. This means that if someone enters your name into a browser, they will see the site that you created for yourself. Claiming it can be a smart idea because it will allow you to establish an online identity just like a business name and make it more difficult for others to steal the same name as yours.

You can find a lot of reasons why you should claim your domain name.

This article will discuss some reasons why a personal domain name is important.

  • Claiming your own digital identity.
  • Ownership over your online presence and brand and business online.
  • Being able to create an email address linked to that domain, such as username@domainname.com or something like this with Gmail: johndoe@yoursite.com
  • Ability to build an email list and create a mailing list of followers/subscribers (with the permission of those subscribers).
  • Having your own home on the web, instead of one that is shared with other people or companies.
  • Being able to customize your web address without using someone else’s design templates (you can also hire a designer to create and customize your site, but owning the domain name will make it easier for you to redesign/update in the future).
  • Being able to change hosting companies without affecting your branding.
  • Protection from lawsuits or trademark infringement if someone else does a similar domain name registration before you do (you can also register trademarks on specific sites, but it is more complex and expensive).
  • Ability to redirect your domain name (if you change hosting companies, for example) with a 301 Redirect. Adding relevant keywords or phrases in the browser window’s address bar will automatically lead people to your site when they search online.
  • More accessible managing sites that are not connected, such as a personal blog and company website.
  • Being able to purchase domain name extensions like .com or .org (a more detailed explanation of the benefits can be found on our site). -Having control over your own online identity and how you want people to find you when searching for your business/brand.
  • Having a web address that is easy for people to remember since it will be the same across all devices. -Easier integration of social media channels into one site (a Facebook page or Twitter account can redirect visitors to your domain).
  • Being ready to market yourself as an expert in certain areas by including keywords in your domain name (ex. if you were a consultant, you could include “consultant” or “management consulting”). It also has something to do with your business name.
  • The added security of having an SSL certificate to protect your website from being hacked and the risk of unwanted visitors accessing personally identifiable information
  • It’s good for SEO- the more people who can find your website via search engines like Google and Bing, the better!

What is an excellent domain name?

An excellent domain name should include your business’s name or your name.

A domain name should be short, easy to remember, and not too tricky to spell (think about what your clients would type in a search engine).

Avoid using numbers or symbols that may confuse people who are trying to find you online.

If possible, include keywords related to the business, the name for your business, or yourself- this will help people looking for specific work, products, and services.

Do not use a hyphen if your domain name is one word — this can confuse people trying to find you online because it looks like an email address and will cause errors when they try to access the website (e.g., [email protected], which may be written as ertificatetoprotectyourwebsite.com).

You can use a hyphen if your domain name, which is related to your business name, is two words (e.g., car-olinas.com) or there are more than three words in the domain name (e.g., americanwhitebearbreedsersclubs.org.)

Do not include symbols like ®, TM, ©, and ™ in your domain names — this will confuse people trying to find you online.

Do not use any trademarked or copyrighted words by another company, person, or organization (e.g., Target™). They will be able to stop you from using their name as your domain name and will likely contact you about it — so this is not the best option for preventing brand confusion.

How Do You Use Your Personal Domain Name?

Let me know below!

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Ben McGary

Writing about things that matter to me when they matter to me and hoping that they’ll matter to you.